# Your product got better. Your price didn’t. | The Consortium

Source: https://theconsortium.ie/problems/price-hasnt-kept-up

Commercial optimisation

# Your product got better. Your price didn’t.

For the software leader leaving money on the table.

That gap is profit you’re not collecting.

Sellers discount to close. Nobody owns pricing.

AI costs go up and you absorb them.

## Sound familiar?

-   Discounts are decided deal by deal.
-   Renewals go out at last year’s price.
-   You’re buying software and don’t know what’s negotiable.

## What we do

1.  1
    
    We build a pricing model you can test with real customers within days.
    
2.  2
    
    We shape packaging to fit exactly how you sell.
    
3.  3
    
    We set discount rules that protect the next deal as well as this one.
    
4.  4
    
    We price AI cost-to-serve instead of eating it.
    
5.  5
    
    Buying, not selling? We’ve sat on the other side of hundreds of deals.
    

## What you get

-   Higher value per deal.
-   Faster closes.
-   Customer lifetime value up.

## We’ve done this before

Poppulo · Pricing & packaging

Discounting was eroding lifetime value, with no pricing governance. We set up the pricing process and committee, redesigned discounting and re-packaged the product.

Double-digit percentage rise in customer lifetime value.

[More examples](/how-we-work/#practice)

## Who you’ll work with

![Portrait of Ron Kugler](/team/ron-kugler.webp)

Ron Kugler

Pricing, packaging, monetisation, deal structure and enterprise negotiation. 25+ years in VC-backed, PE-owned and public software companies.

[Meet the whole team](/who-we-are/) · [How we work](/how-we-work/)

## Is this your problem?

Book a Health Check. We look at where you are, then tell you the one or two things worth fixing first.

[Book a Health Check](https://ncco.ie/contact/)[or email info@ncco.ie](mailto:info@ncco.ie?subject=Health%20Check%3A%20Commercial%20optimisation)

A Health Check is a short look at where you are. No obligation after it.

## Not this one? See the others

-   [
    
    Leadership & change
    
    ### You’ve rolled out change before. It didn’t stick.
    
    For the leader whose last change programme faded.
    
    See how we fix it →
    
    ](/problems/change-that-didnt-stick/)
-   [
    
    Systems & data foundations
    
    ### Your systems don’t talk. You can’t trust the numbers.
    
    For the owner who can’t trust the numbers.
    
    See how we fix it →
    
    ](/problems/systems-dont-talk/)
-   [
    
    Build & automation
    
    ### Your business has outgrown the systems holding it together.
    
    For the business that works around its software.
    
    See how we fix it →
    
    ](/problems/outgrown-your-systems/)
-   [
    
    Process optimisation
    
    ### Your processes were never really defined. You’re not sure how to scale.
    
    For the founder who can’t step back.
    
    See how we fix it →
    
    ](/problems/processes-cant-scale/)