Who we are

CRM and ERP, digital transformation, process and project management. 25+ years, cross-industry.

Natalie has 25+ years across business systems, CRM, ERP and AI, digital transformation, process optimisation, customer care, sales and project management. She has worked in agile start-ups, large banks, pharma companies, engineering firms and tax practices.

She is vendor-agnostic by principle. Every technology decision is made on fit for the business, never on commission or convenience.

Natalie holds postgraduate qualifications from UCD in Digital Transformation Management and Project Management (with Distinction). She has won awards from Thermo Fisher Scientific and Sage, was Highly Commended for STEM in Network Ireland Regionals, and is an All Stars Thought Leader in Process Optimisation.

Business analysis, programme delivery, customer experience, data quality and change in regulated environments. 25+ years.

Katie is a senior business analyst and programme lead. She turns complex, multi-stakeholder requirements into delivered outcomes across utilities, hospitality technology, health, financial services and insurance.

She was business lead on a €180M national smart metering programme: requirements, multi-vendor evaluation and selection, and alignment across business, operations and technology.

She built a customer success function from the ground up at a fast-scaling technology platform, introducing journey mapping, tiered service, CSAT measurement and a customer-informed product roadmap.

Software and systems engineering, cloud and on-premise infrastructure, automation and applied AI. 20+ years.

Joseph is the consortium’s senior technical voice. With 20+ years across full-stack software, CRM and ERP, cloud and on-premise infrastructure, AI and automation, and CTO, COO and CEO roles, he advises on where a system should go, what to build versus buy, and where the real technical risks sit.

He has personally built and run the core software behind multiple commercial platforms. His advice is grounded in delivery, and he can stand the solution up as well as shape it.

Joseph works with SMEs and manufacturers on quoting engines, integrations and automation that take repeat work off teams. He also founded the Open Readiness Foundation, which writes plain-language standards for data protection, AI, automation and cybersecurity readiness.

Pricing, packaging, monetisation, deal structure and enterprise negotiation. 25+ years in VC-backed, PE-owned and public software companies.

Ron is a pricing and monetisation specialist with 25+ years in enterprise software and SaaS. He built and led pricing and Deal Desk functions at VMware, Dell Software, Hortonworks, Poppulo and Cyncly, among others.

He pairs pricing strategy and packaging design with hands-on commercial execution: Deal Desk build-outs, non-standard enterprise negotiations, and renewal and price-increase programmes run end to end.

Leadership development, executive and business coaching, team performance. 30+ years in senior commercial leadership.

Sinead has 30+ years in senior commercial leadership, leadership development and business coaching. She helps organisations line their people up behind clear goals, and deliver on them.

Her experience spans financial, industrial, distribution, communications and SMB sectors, including senior roles at IBM where she led sales teams across Europe with a $1B annual quota across 28 countries. She won IBM’s Global Sales Award for top-1% global performance.

Alongside her corporate career, Sinead is an experienced business coach and lecturer focused on leadership capability, alignment and team performance.